There is a lot to be said about writing great creative briefs. We’ve curated a library of videos, articles and presentations that we believe shed light on the creative brief writing process. We strongly encourage commenting on these presentations. The ongoing dialog will add value to everyone.

Writing Effective Creative Briefs

In this SlideShare, Devin Liddell talks about what it takes to write an effective creative brief.

What Makes a Good Brief

APG Noisy Thinking presents: What makes a good brief.

The Creative Brief: A Research Project

This creative brief research project from SlideShare was created by Jasmine Cheng.

The Creative Brief

This SlideShare created by Edward Boches reviews the basics of a creative brief for advertisers.

The Changing Role of Briefs

In this video, John Boiler talks about the changing role of creative briefs.

Six Tips for Beautiful Creative Briefs

Steve McNamara’s six expert tips for creative briefs.

How to Write a Design Brief

Braden Threadgold talks about what an effective creative brief looks like.

How to Write a Creative Brief

TrueDigital’s take on writing an effective creative brief in this SlideShare.